As Mike Tyson prepares to step back into the boxing ring this November, he’s doing so with a significant crossover into the cannabis world. Tyson’s premium cannabis brand, TYSON 2.0, has partnered with Royal Queen Seeds (RQS) to release a limited-edition Jawbreaker Collector’s Box, commemorating his return to the ring with just 2,000 units available worldwide. This unique launch blends the intensity of his boxing career with his growing cannabis empire, offering fans not only premium cannabis products but also a collector’s item that symbolizes Tyson’s evolving legacy.
The Jawbreaker Collector’s Box is designed for both cannabis enthusiasts and boxing fans alike. Each box comes with five feminized Jawbreaker seeds, TYSON 2.0 rolling papers, a grinder, limited-edition reusable filters, and a certificate of authenticity. It’s more than a product—it’s a piece of history that celebrates Tyson’s first official fight since 2005. Tyson, who co-founded TYSON 2.0 in 2022, said, “This collector’s box captures the spirit of my upcoming fight—an intensity paired with a strain that demands dedication and passion to reach its full, hard-hitting potential.”
Tyson isn’t the only celebrity to dive into the cannabis industry. Joining him are some of the biggest names in entertainment and sports. Snoop Dogg, one of the most prominent cannabis advocates, launched his own brand, Leafs by Snoop, in 2015. The brand’s range of flower, edibles, and concentrates reflects Snoop’s long-standing connection with cannabis culture and his commitment to offering high-quality products.
Similarly, comedian and actor Seth Rogen took a more design-forward approach with his brand Houseplant, which he co-founded with Evan Goldberg. Houseplant not only offers premium cannabis but also elevates the smoking experience with stylish, retro-inspired accessories. Rogen’s deep passion for both cannabis and design has helped Houseplant gain a loyal following among cannabis enthusiasts looking for a more curated experience.
Even country music legend Willie Nelson has left his mark on the cannabis industry. His brand, Willie’s Reserve, is a reflection of his lifelong advocacy for cannabis legalization and his personal commitment to sustainable and organic farming practices. Nelson’s brand, much like his music, embodies a free-spirited ethos that resonates with cannabis users who prioritize ethically sourced products.
Tyson’s foray into the cannabis space with TYSON 2.0 follows a similar trajectory, but with his own unique edge. As Shai Ramsahai, president of Royal Queen Seeds, said, “This is a historic collab for a historic return.” The collaboration between Royal Queen Seeds and TYSON 2.0 is just the latest in a series of strains that have captured the attention of the cannabis community, including Gelato 44 and Dynamite Diesel. The release of the Jawbreaker Collector’s Box allows fans to own a piece of the Tyson legacy, which now extends beyond the boxing ring into the world of cannabis.
Tyson’s re-entry into the ring, along with the launch of the Jawbreaker strain, solidifies his role not just as a fighter but as a pioneer in the cannabis industry. As more celebrities embrace cannabis entrepreneurship, Tyson joins the ranks of Snoop Dogg, Seth Rogen, and Willie Nelson in using his star power to bring cannabis into the mainstream. With his bold move to release the limited-edition collector’s box, Tyson is offering fans a rare chance to celebrate both his return to boxing and his growing influence in cannabis culture.
For those looking to relive the excitement of Tyson’s return, Royal Queen Seeds is even offering a raffle for two tickets to his fight in Arlington, Texas, on November 15, 2024. This exclusive event, coupled with the launch of the collector’s box, makes it clear that Tyson’s return is more than just a fight—it’s a cultural moment where boxing and cannabis intersect, leaving a lasting impact on both industries.
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