The Chicago Cubs have made history by becoming the first Major League Baseball team to partner with a CBD brand. The Cubs have teamed up with Illinois-based MYND Drinks to bring CBD drinks to their stadium. The partnership has received the NSF Certified for Sport designation required to work with MLB teams. This move follows the league’s decision in June 2022 to allow teams to work with CBD brands.
What is CBD?
CBD, or cannabidiol, is a non-psychoactive compound found in cannabis plants. It is often used for its potential health benefits, which include reducing inflammation, pain relief, and anxiety reduction. CBD is federally legal in the United States, and its popularity has been growing rapidly in recent years.
The Cubs’ Partnership with MYND Drinks
The Chicago Cubs have teamed up with MYND Drinks to become the first MLB team with a CBD sponsor. MYND Drinks is a Chicago-based CBD drink company that specializes in CBD-infused beverages. The partnership received the NSF Certified for Sport designation required to work with MLB teams.
As part of the partnership, MYND Drinks will sell CBD drinks at the Cubs’ stadium. The Cubs have also released a guided meditation video narrated by Pat Hughes, the team’s play-by-play announcer, to promote the partnership. The video is meant to help Cubs fans unwind and features images of the team’s Wrigley Field and its iconic ivy-covered outfield walls.
MLB’s Decision to Allow CBD Partnerships
In June 2022, MLB announced that it would allow teams to work with CBD brands. The league named Charlotte’s Web the “Official CBD of Major League Baseball” in October of that year. MLB Chief Revenue Officer Noah Garden said that MLB fans are “very much the kind of customers” CBD brands are “looking for.”
Athletes and CBD
CBD has become increasingly popular among athletes, with several high-profile athletes endorsing CBD brands. Golfer Bubba Watson, former NFL tight end Rob Gronkowski, US Women’s National Team star Megan Rapinoe, and the Richard Childress NASCAR team are among the athletes who have been sponsored by CBD brands.
Conclusion
The Chicago Cubs have made history by becoming the first MLB team to partner with a CBD brand. The Cubs’ partnership with MYND Drinks will allow CBD drinks to be sold at their stadium. This move follows MLB’s decision to allow teams to work with CBD brands in June 2022. CBD has become increasingly popular among athletes, and its potential health benefits have been attracting a wider audience. The Cubs’ partnership with MYND Drinks is an exciting development for both the team and the CBD industry.
FAQs
- Is CBD legal in the United States? Yes, CBD is federally legal in the United States.
- What are the potential health benefits of CBD? CBD has been shown to have potential health benefits that include reducing inflammation, pain relief, and anxiety reduction.
- Which MLB team has partnered with MYND Drinks? The Chicago Cubs have partnered with MYND Drinks to become the first MLB team with a CBD sponsor.
- Which athletes have endorsed CBD brands? Golfer Bubba Watson, former NFL tight end Rob Gronkowski, US Women’s National Team star Megan Rapinoe, and the Richard Childress NASCAR team are among the athletes who have been sponsored by CBD brands.
- What is the “NSF Certified for Sport” designation? The “NSF Certified for Sport” designation is required to work with MLB teams and is given to products that have been tested for banned substances.
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