The annual cannabis celebration day is approaching fast, and according to a recent survey by Ayr Wellness, 40% of employed cannabis consumers are planning to take the day off from work for 4/20 this year. The survey also revealed interesting insights into cannabis consumption habits among different demographics.
The Importance of 4/20 for Cannabis Consumers
According to the survey, 31% of respondents consider 4/20 a special occasion, and 42% of medical cannabis patients agree that 4/20 is an important day. Overall, 23% of those polled indicated that their cannabis consumption habits would increase on 4/20.
David Goubert, the president and CEO of Ayr Wellness, stated that the survey revealed interesting trends and insights related to cannabis consumption habits. He emphasized that the data proves that 4/20 is an important holiday for cannabis consumers of all types, so much so that nearly 40% are planning to take off work to celebrate.
Cannabis Consumption Habits on 4/20
The survey found that 71% of respondents said their consumption habits would stay the same on 4/20. Most respondents (73%) typically consumed cannabis between 5:00 p.m. and 10:00 p.m., while 78% of respondents typically consumed cannabis by themselves.
When it comes to sharing cannabis with others, 88% of consumers who shared cannabis with others contributed to the supply with gummies (32%) and flower (40%) cited as the most shared products.
Comfort Level After Consuming Cannabis
The survey found that 43% of respondents said they are somewhat comfortable interacting with people after consuming cannabis, while another 45% said they are somewhat comfortable being in public after consuming. Moreover, 44% said they are somewhat comfortable consuming cannabis at social occasions when not everyone is partaking.
Cannabis Consumption Methods
The survey found that more than a quarter of survey respondents (26%) who are considered experienced cannabis consumers (between six and 20 years of consumption) indicated they smoked cannabis out of homemade or improvised devices.
Conclusion
In conclusion, the survey by Ayr Wellness shows that 4/20 is an important holiday for cannabis consumers, with nearly 40% planning to take off work to celebrate. The survey also revealed interesting insights into cannabis consumption habits among different demographics, which can be useful for engaging with customers in meaningful ways.
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