Twitter has loosened its advertising policy for marijuana-related content, meaning it will allow the promotion of informational cannabis-related content for CBD, THC and cannabis-related products and services, but companies will not be able to advertise their products for sale. Twitter recently contacted marijuana accounts to inform them of the policy change, which will allow approved cannabis advertisers to target the US. However, the rule is still restrictive, with advertisers not allowed to offer the sale of cannabis, and only topical hemp-derived CBD topical products containing equal to or less than the 0.3% THC government-set threshold can be advertised. The policy does allow more leeway for cannabis companies, as they can promote their brands and non-commercial activity, and some ancillary companies like PAX have started advertising their vaporizer devices in light of the policy change. Twitter’s new cannabis policy only applies to the US, and companies can only target jurisdictions where they are licensed to promote these products or services online. Cannabis companies are still subject to several restrictions on Twitter, including the prohibition of promoting ads that depict cannabis use or people under the influence, making claims of efficacy or health benefits, and using characters, sports-persons, celebrities, or images/icons appealing to minors.
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