Legendary rapper Snoop Dogg has partnered with Canadian cannabis brand, Atlas Global, to launch his own line of marijuana goods. The partnership allows Atlas to use Snoop Dogg’s name, logo, and intellectual property to manufacture, package, advertise, and sell cannabis products.
Cloudy in here.
— Snoop Dogg (@SnoopDogg) February 8, 2023
The rapper cited Atlas’ innovation and global reach as reasons for choosing to partner with the company. He will personally select his favorite strains for his brands and fans. Products will only be launched in Canada and legalized cannabis markets. Snoop Dogg is no stranger to brand partnerships, having previously launched his Death Row Records branded wine.
Snoop Dogg New Marijuana Line to Hit Dispensary Shelves Soon
Atlas CEO Bernie Yeung called the collaboration an “honor” and celebrated the partnership with the iconic rapper. Are you excited to try Snoop Kush if you see it in your local dispensary?
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